Category "notizie dai blog"

A mezzanotte del 30 giugno (ora italiana) si è chiuso con successo il
crowdfunding
per la traduzione in italiano dell’autobiografia dell’astronauta lunare
Michael Collins in collaborazione con l’editore Cartabianca Publishing.

Qui sotto trovate una bozza di come apparirà l’elenco dei donatori, in ordine
alfabetico semplice. Se non trovate la vostra citazione, o se non è come la
volevate, fatemelo sapere appena possibile! Cercate di stare entro un limite di 35-40 caratteri.

Fra l’altro, circa trenta donatori non hanno ancora risposto alla mia mail di
invito a comunicarmi come vogliono essere citati. È importante che lo facciano
presto, per poter chiudere l’impaginazione.

Grazie a tutti, ancora una volta, per essere stati così generosi e generose.

Ad Astra!

Menzione speciale

Sostenitori Apollo

Agnese “DD”
Alberto Ghiotto
Alexander Bonivento
Andrea “Malgu”
Ridolfi
Andrea Tedeschi
Antonello Scorzini
Antonio Emidio
Fortunato
Aristea e Paolo Aristea
Associazione il C.O.S.Mo.
Carlo
Mascellani
Claudio “Willy” Caspani
Cristiano Milia
Dax &
Crilly
Diletta Ida De Robertis
Egidio “Infinity” Pignatelli
Fabio
Angelucci
Gianluca Milza
Giovanni Savoldini
I Sangiani
Leandro Mereu
Lorenzo
Dutto
Luca Berrafato
Marco e Leonardo Gambini
Marco Ferranti
Marco
Pasino
Mario Di Giovanna
Martin Esposito “Sentenza”
Mauro “MaraPix” Marazzi
MaxGiulianelli@itsthemind
Moreno
Primo
Nicola Mondinelli
Nicolas
D’Amore
Paola Cartoceti
Paolo Lago
Paolo Martini
Paolo
Santoni
Renato Strano
Roberto Licari
Silvio, Marianna e
Gabriele Maglio
Stefano Buccino
Stefano Filippetto

Sostenitori Gemini

Alessandro Morsa (AGB)
Alessandro Poli
Carlo Barlesi
CAT –
Circolo Astrofili Trezzano s/N (MI)
Chiara e Roberto Celotti
Claudio
Filippo Bianchi
Cristiano&Neno
Dario P.
Sara e Stefano
Peruzzi
Stefano Rimoldi
Zio Nico per Luca Di Emidio

Sostenitori Mercury

Alberto Barbati
Alberto Ceccarelli
Alberto Papini, Mantova
Alessandro
Colonna
Alex Vohwinkel
Andrea Franchini
Carlo Carlini
Carlo Cicchelli
da
papà Matteo per Irene e Nicolò: Ad Astra!
Dal Corso Luca (thecorsoguy)
Daniele
Felici
Elisa e Glauco Savin
Emma Bonino
Fabio Pedretti
Fabio
Zarantonello
Gabriella Bruni, dott. Astronomia
Giancarlo Casella
Giuseppe Caruso
L.
Duroux
Luca per Filippo Sardo
Maicol Bozzato
Marco Di Peco
Marco
G.
Marco Sala, Sementina
Mario Baranzini
Mario Ferrari
Matteo
“Gas” Gasparri
Matteo Caldi
Olivia Rose Martinelli
Pasquale
Maffei
Qarboz
Roberto Maugeri
Simone Santini (RM)
Stefano Terenzi
Tiziano
Casanova
ValterVB
Vincenzo Spataro
Vittorio Dell’Aquila
Walter
Magagnato

Sostenitori Saturn V

Alessandro Sebastiani
Carlo Longo
Chris Antognini
Davide
Pastorello
Emanuele Florian
Fabrizio Paolucci
Federico
Rivetti
Francesco Castelli “Franz”
G.L. Ricciardulli
Gabriella
e Paolo Ruzzene
Giorgio Sala
Gregorio Dell’Amore
jabba_the_hutt2
Luca
Amicone @LAnemico
Marco Bellon
Marco Macher
Matteo Lugato
(VE)
MOVIETTI
Vincenzo Morgante

Sostenitori Saturn 1B

Adriano Tesoro
Alessandro Minighin
Alessandro Negrente
Alessandro
Terzi
Andrea Baraldi
Andrea Mussio
Andrea Ravetta
Antonio
Cellini
Antonio Serra (Avventure Educative)
Attilio Signorini
Bergamini
Ugo
Biagio Cimini
Camiceria di Como
CarloGiulio Bencini
Chiara
De Giorgio
Christian Aste
Cinzia Fulvia Paolo Perotti
Claudio Costerni
Claudio
Napolitano
Claudio Vancini
Corrado Pedretti
Daniel Caracoi
Dario
Piccolo
David Giannaccini
Denis Peroni
Edoardo M. Milani
Elena Mascolo
Emanuele
Colombo
Emanuele Zoccari
Emma Parodi, segui sempre i sogni
Enrico
Basaldella
EuroBillTracker
F.Bossola (Edo e Ari my dear fires)
Fabio
Mosetti
Fabio Pucello
Federico Cluni
Federico Ragazzi
Fiorello
Possamai
Francesco Da Riva
Francesco Pinna
Francesco Scali
Francesco
Scarpa Gnometra
Gabriele Brasca
Gabriele Giambonini
Gennaro
Castronuovo
GGYCNOL
Gianfranco Disegna – Giandraw
Gioacchino
Guarino
Giordano Biffi
Giorgio Baldini
Giorgio Vergnano
Giovanni, Lorenza, Tommaso, Elena e Gilda Bartolozzi
Giovanni Gorni
Giovanni Manucci
Giuliano
Quaranta
Giuliano Roberto
Giulio Muratori
Giulio Nicolai
GrAG – gruppo
astrofili
Il Grande Aldo
In memoria di Giuseppe “Salli” Mariotti
Leonardo
Avella
Livio Collovini
Lorenzo Losi
Lorenzo Magnani
Lorenzo
Poderi
Luca “43957” Invernizzi
Luca Seu
Luciano Catozzi
Luigi
Saccani
Marcello Romani
Marco Distefano
Marco Paoletti
Marco
Sacchi
MarcoOlgaIlaria
Maria Petriccione
Massimo Berardi
Matteo
Patrucco
Matteo Pettinelli
Matteo Soana, appassionato
Maurizio
Ruoso
Mauro Oliva
maxmaraldo
Melissa Bianchi, 67832.39
Michelangelo
Beverelli
Michele e Davide
Michele Saladini
Moreno Manzini
Nadir
Milani (Nadirik)
Nicola Cannistrà
Ohana Vittorio Deledda Chiara
Paolo
Barca
Paolo D’Angelo
Paolo Dal Bono
Paolo e Qian Ren Pietro
Pasetti
Paolo ed Elena Pedroni
Paolo Gatti
Paolo Marelli
Paolo
Pizzagalli
Patrizia Pigliacelli
Pierluigi Boreggiani
Pierluigi
Chiodin
Piero Folco
Raimondo Spada
Raul Cafini, Ing.
Riccardo
Mario Spreafico
Rinaldo Cermaria
Roberto Fontanelli
Roberto
Prevedello
Roberto Soldi
Salvatore Arleo
Salvatore Luzza
Sandro
Mei
Sandro Polzoni
Sebastiano Pistore
Sergio Calatroni
Simone Astolfi
Simone
Cireddu
Simone Giuri
Simone Morandini
Stefano Belli
Stefano
Galletti
Stefano Stocco
Stefano Villa
Thomas Cappelletti
Vittorio
Rondinelli
Zonta72

Sostenitori Titan (citazione nell’e-book)

Alessandro ACTIS DANA
Battistello Stefano (alias damiste)
Claudio
Sartor Torino Italia
Cristiano Marchettini
Domenico Maria
Iannelli
Ennio Legrottaglie
Fabio Lottero
Fabio Sabbatini
Gianfranco
Berardi
Gianni Montalenti
Giorgio Catanzaro
Giubbe de
Giubbix
Giuliano Bernasconi
Giuliano Vettorazzi
Gospel
Quaggia
Ing. Paolo Rossi – Novara
Livio Alberto
lpalli
Luca
Minotti (Minotz)
Luca Molteni
Marco Alfano
Mario Altamura
Marzia
Tajer
Massimo Gianni
Matteo Baroni
Paolo Vanin
Pierluigi Picchio
Pietro Bianchi
Remo Iannucci
Roberto FeFe Ferrero
SSPPG
Savina
Vittorio Ettore Bernasconi

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. One of the presentations that really stuck with me was about the power of Memory for B2B branding.

In the fast-paced world of B2B branding, standing out from the competition and being remembered is crucial. In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner, Head of EMEA & Latin America, The B2B Institute at LinkedIn.

I think we can all agree that by understanding the power of memory and leveraging strategic techniques, B2B businesses can gain access to the untapped opportunities in brand building. Here’s a summary of the five essential rules Mimi shared that can help shape your B2B branding strategy.

Rule 1: The 95/5 Rule – Understanding the Buying Cycle

One of the fundamental insights revealed in Mimi’s presentation was the 95/5 rule. I’ve heard Ty Heath also talk about this concept. It states that at any given moment, only 5% of B2B buyers are actively in the market, considering a purchase. The remaining 95% are not actively engaged in the buying process. This highlights the need for two distinct strategies: one for in-market buyers and another for out-of-market buyers. By recognizing these two groups and tailoring approaches to each, businesses can effectively capture attention and create brand recall.

Rule 2: The Power of Memory and Consideration

Memory plays a pivotal role in B2B branding. To be considered during the decision-making process, a brand must be remembered by potential buyers. Research indicates that buyers often start with a shortlist of familiar vendors when making a purchase. Therefore, being part of the consideration set is critical. Building memory structures through storytelling, colors, codes, and even catchy jingles can enhance brand recall and increase the chances of being selected.

Rule 3: Emotional Context in B2B Decision Making

Contrary to the belief that B2B decisions are solely rational, emotions and social considerations heavily influence the choices made. B2B purchases have far-reaching consequences, impacting teams, bosses, and job security. Acknowledging the emotional and social dimensions of these decisions allows brands to connect with buyers on a deeper level. By understanding the context and motivations of B2B decision-makers, brands can develop messaging that resonates and fosters stronger relationships.

Rule 4: Reach Maximization vs. Reach Minimization

B2B and B2C branding strategies exhibit distinct differences. B2C brands tend to adopt a reach maximization approach, utilizing a wide range of channels and creative strategies. In contrast, B2B brands often adopt a reach minimization approach, narrowing their focus to specific channels and emphasizing informational and educational content. However, to truly stand out and reach potential buyers, B2B brands can benefit from adopting a broader reach maximization strategy, effectively leveraging various channels and creative techniques.

Rule 5: Building Strategic Assets

While many B2B brands focus on short-term, response-driven campaigns, the true opportunity lies in building long-term strategic assets. These assets are ideas or campaigns that are committed to over time, maximizing reach, and creating lasting brand recall. Surprisingly, only a small percentage of B2B marketers focus on these strategic assets, presenting a significant opportunity for businesses that embrace this approach.

Making B2B Marketing memorable with AJ Wilcox and Mimi Turner at B2Believe 22

As you can see, B2B branding success can depend a lot on understanding the rules that govern the memory and decision-making processes of buyers. By embracing the 95/5 rule, optimizing for memory, recognizing the emotional context of decisions, adopting a reach maximization strategy, and building strategic assets, B2B businesses can position themselves for success. The untapped potential in B2B branding is vast, and those who take a proactive and strategic approach can differentiate themselves and leave a lasting impression in the minds of buyers.

Connect with Mimi on LinkedIn and The B2B Institute here.

The post The Five Rules for B2B Branding Success: Unlocking the Power of Memory appeared first on B2B Marketing Blog – TopRank®.