CES 2022: Sempre più connessi con Android e non solo
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Google migliora le connessioni fra dispositivi Android
CES 2022: Better together with Android and beyond
Editors note: Google planned to attend CES 2022 but pulled out due to concerns over COVID-19.
The average U.S. household had 25 connected devices in 2021, up from 11 in 2019. If you’re like me, you want to pick and choose the devices that work best for you regardless of brand. You also want to easily set up and move from one device to the next throughout your day, and without having to pull up the same song or task over and over again.
Android was built for everyone, everywhere and to give people more choice in devices, whether it’s based on the design, features or overall value. Over the years, we’ve evolved Android to support more devices in your life such as watches, tablets, TVs and even cars. And beyond Android, our work at Google includes laptops, headphones and speakers, smart home devices and much more.
That’s why we’re building on our efforts and introducing more simple and helpful ways to make your devices, from Android’s ecosystem and beyond, work better together.
Quickly set up and connect your new devices
It can be fun and exciting to get a new device — but that can turn into a headache when you start setting it up. We’re making this process a little less daunting with pairing support for more devices.
Fast Pair has already helped people connect their Android phones with Bluetooth accessories over 100 million times. It enables instant set up and device pairing, bringing up the companion app for installation and transferring your Google credentials. We’re continuing our work with partners to further extend Fast Pair’s functionality beyond audio connectivity with wearables, headphones, speakers and cars and extending it to TVs and smart home devices, so you can instantly start using all the devices in your life.
Starting in a few weeks, when you turn on your Fast Pair-enabled headphones, your Chromebook will automatically detect it and pair with it in a single click, letting you stay focused when studying or working wherever you are. If you get a new Chromebook later this year, you can use your Android phone to quickly set it up and get immediate access to all of the information you’ve already saved, like your Google login and your Wi-Fi password.

In the coming months, you’ll be able to set up your headphones for when you need to watch quietly with your Google TV or Android TV OS device at home. And with built-in support for Matter on Android, you’ll be able to use Fast Pair to quickly connect new Matter-enabled smart home devices to your network, Google Home and other accompanying apps all in just a few taps.

Lock and unlock your devices
Today, you can already unlock your Chromebook with your Android phone to quickly get right to work. In the coming months, we’ll bring this feature to your paired Wear OS smartwatch so you can instantly unlock and access your Chromebook and Android phone or tablet when you’re close by.

And with a digital car key, you can now use your compatible Samsung or Pixel phone to lock, unlock and start your supported BMW vehicles from your phone. Starting later this year, on phones with Ultra Wideband (UWB) technology, you won’t even have to take your phone out to use it as a car key. You’ll also be able to securely and remotely share your car key with friends and family if they need to borrow your car. We’re working to bring digital car keys to more Android phones and vehicles later this year.

Complete tasks and share media across devices
To amplify your visual and audio experiences, your devices should instinctively know which of them you want to use and when. We’re building a technology for Bluetooth-enabled headphones that will enable them to automatically switch the audio to whatever device you’re listening to. So if you’re wearing headphones to watch a movie on your Android tablet and you receive a phone call, the movie will pause and the headphone audio will automatically switch to your Android phone and then switch back to the movie when you’re done. Spatial audio on your headsets will make you feel like you’re really there by adapting the sound based on your head movements, positioning the audio in the space all around you. These features will be available in the next few months on supported headphones.

We’re also making it easier to move and manage your content across any device. With Chromecast built-in, your Android phone already allows you to share videos to displays and TVs as well as audio content to select speakers from Nest and others. To help you cast music and podcasts you’re listening to from your Android phone to more of your speakers, we’re bringing Chromecast built-in to more brands, starting with all Bose smart speakers and soundbars in the next few months.

Whether you’re at home or on the go, we’re also adding features to Phone Hub on Chromebooks later this year that help you accomplish more across your devices. Today, you can use your Chromebook to view and respond to chat notifications, toggle Do Not Disturb, set off the ringtone to find your phone or continue browsing recent Chrome tabs. Later this year, if you’re working on your Chromebook and your Android phone is out of reach (such as charging in a different room), you’ll be able to stay in touch by accessing chat apps from your phone directly to your Chromebook –without needing to install them again on your Chromebook. We’re also excited to add Camera Roll to the Phone Hub, which makes access to your most recent photos and videos as easy as one click.

Today, you can already use your voice while driving to close the garage door, turn off the kitchen lights, turn down the thermostat and check if you locked the front door. You’ll soon be able to ask Google for help even before you leave the front door. With remote actions, you can use your voice to warm up and cool down your car, lock and unlock and get information (like how much battery you have left) on all Assistant-enabled devices. These capabilities are coming first to vehicles from Volvo Cars in the coming months, with more to follow.
Do more with Android and Windows PCs
For the first time with Android, we’re also focused on building for other platforms, like Windows, whether it’s in gaming, productivity or other areas. For example, by connecting your Android phone to your Windows PC with Fast Pair, you’ll be able to quickly set up Bluetooth accessories, sync text messages and share files with Nearby Share. We’re working with Acer, HP and Intel to bring these experiences to select Windows PCs first later this year.

These features will be rolling out throughout the year. Moving forward, you’ll continue to see us invest in more helpful ways for your devices to work better together.
CES 2022: Making the most of your drive with Google
Editor’s note: Google planned to attend CES 2022 but pulled out of having an in-person presence due to concerns over COVID-19.
Google’s vision of helpfulness on the road is to provide a safe and seamless connected experience. Today, we’re introducing several updates for cars compatible with Android Auto and cars with Google built-in.
Your Android phone as your car key
With digital car key, you can now use select Samsung Galaxy or Google Pixel phones to lock, unlock and start supported BMW vehicles from your phone. Starting later this year, phones with Ultra Wideband (UWB) technology will allow you to unlock your compatible car without taking your phone out at all, and key sharing will allow you to securely and remotely share your digital car key to trusted friends and family. We’re working to bring these features to even more Android phones and vehicles later this year.

Unlock your car with your mobile phone and a simple tap.
A more helpful drive with Android Auto
Now available on nearly 150 million cars around the world, Android Auto brings the best of Google onto your car display via your Android phone. Most of the world’s top car brands are bringing wireless Android Auto to their newest models, meaning you never need a cord to connect. And with just one tap, Fast Pair makes it easier than ever to connect your phone and wireless Android Auto. It’s available today on select BMW and Ford cars, with more to come. Also, with new accessories like the Motorola MA1 wireless adapter, you can now enjoy the wireless Android Auto experience even if your car doesn’t have wireless support built-in. Connected via USB, the adapter stays in your car and wirelessly projects Android Auto from your phone to your car display as soon as you step inside.
You can already enjoy thousands of media, messaging, navigation, parking and charging apps that support Android Auto. And this summer, we’re bringing you more. We’re partnering with Lyft and Kakao Mobility to integrate their driver apps into Android Auto, so drivers will be able to view and accept rides right from their car display. And with access to points of interest apps like MochiMochi, Fuelio and Prezzi Benzina, you can explore more of the world, find and pay for all types of car services, and track your mileage and costs.

Lyft Driver app for rideshare drivers will be projected onto their car display (UI for illustration purposes only and may not reflect final product).
New capabilities for cars with Google built-in
Car manufacturers like Polestar, Volvo Cars, and General Motors – with more to come – are already shipping select cars with Google technology built right into their infotainment systems, allowing you to get more use out of helpful features.
With Google Play built-in, you can soon download navigation apps like Sygic and Flitsmeister, charging apps like ChargePoint and PlugShare, parking apps like SpotHero and ParkWhiz and points of interest apps. In fact, later this year, you will be able to access video entertainment in the car while parked, starting with Volvo Cars with content from providers like YouTube. Suddenly, waiting for curbside pickup or for your car to charge isn’t so boring anymore.

Enjoy watching YouTube while parked on select Volvo Cars with Google built-in.
This deeper integration allows you to get help from Google beyond the car display. Coming this spring to Volvo Cars, you’ll be able to check on and adjust even more car settings by asking Google. From activating features like lane keeping assist to checking when your next service is due, your voice can replace looking around for the right button or scrolling through settings.
Smart home, meet smart car
With remote actions, you will soon be able to ask Google for help even before leaving the front door. Ask Google to warm up or cool down your car, lock and unlock it and check on the status of things like your battery charge, all from the comfort of your own home with the help of any Google Assistant-enabled device. This is coming first to select Volvo Cars, with more to follow.
Whether you’re getting ready for a drive or already on the road, we’re working hard to make sure Google helps make every ride a safe, smart and seamless experience.
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5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact?
When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes.
These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories.
Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the highest summits of B2B marketing success.
Let’s start our trek together and explore five micro-scale marketing moves that can make a monumental impact on your B2B influencer marketing success in 2022 and beyond.
1 — Tiny Digital Touches Create Enduring Relationships
As I enter my thirty-eighth year using online communications, it strikes me how important the tiny digital touches we can make with each other — no matter how small they may seem at the time — form part of a tapestry of connection, that over time can add up to become the type of enduring relationships that energize our professional business networks.
It begins with the mere act of recognizing that focus placed solely on large steps ignores the many benefits offered by embracing the many small ways that we can nurture business relationships.
Whether it’s reacting to, sharing, or commenting on an associate’s social media post, sending a private message of support or gratitude, or introducing like-minded people in your network to one another, each little step works to strengthen our professional relationships, as I outlined in “5 Ways To Inspire Your Marketing With Gratitude.”
A million small digital touches can have far greater impact than a solitary large one-and-done interaction, which is why B2B marketers have found increasing success working with always-on programs, such as those built on influence, as our CEO Lee Odden outlined in “How to Elevate Post Pandemic B2B Marketing with Always-On Influence.”
[bctt tweet=”“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” @BreneBrown” username=”toprank”]2 — Amplifying Talent To Drive Meaningful Change
B2B influencer marketing is also an ideal avenue for amplifying talent to drive meaningful engagement and affect significant change, especially when it comes to talent that’s under-represented in marketing technology and related areas.
Just look at the recent example from our own twelfth-annual celebration of influential women in digital marketing, which serves to amplify powerful yet under-represented industry voices, in the form of “25 Women of Color Who Rocked B2B Marketing in 2021.”
One of the grass-roots level advantages influence has in marketing is its ability to expand the power of one to the power of many, in this case focusing on women of color in senior level roles creating inspiring efforts in the B2B marketing industry.
If you’re interested in learning about the rising power of influence in B2B, watch our comprehensive free new webinar “How to Accelerate B2B Marketing Results by Working With Influencers,” and learn how to create greater content marketing impact with influence.
3 — Feed The Need For Unique B2B Content Experiences
The majority of today’s B2B buyers are digital-first, driven by the pandemic’s effect on how the world conducts business, and in the digital realm there’s certainly more competition than ever for attention.
It’s now imperative to feed the growing need for unique and compelling B2B content experiences, to deliver what today’s B2B buyers are looking for, where they’re seeking it, and in the formats that inspire and inform them. Some marketers get one of these three cornerstones right, or perhaps two, however it’s only when all three elements come together that marketing efforts truly blossom.
It’s not easy being a B2B marketer in 2022, with buyers often running the gamut from old-school traditional audiences who look for answers from the same sources they did a decade or more in the past — company websites and the longstanding social media platform giants LinkedIn, Facebook, Twitter, and Instagram — to newly-minted buyers looking for answers in a wider array of formats and digital hangouts, from Reddit, Discord, and TikTok to Twitch, YouTube, and countless other communication channels.
Knowing your audience is more important than ever, in order to reach them and provide the answers they’re looking for, however that’s only one element, as creating compelling and unique stories is also needed to truly make valuable and long-lasting connections.
4 — Supercharge B2B Marketing With Compelling Stories
An important element of best-answer B2B content experiences comes in the form of building connections through the use of compelling storytelling, which is often most effective when approached with a touch that’s much more human and a whole lot less corporate.
Miri Rodriguez, senior storyteller at Microsoft’s Future of Work, has been an outspoken advocate of the power of storytelling in B2B marketing.
“Storytelling isn’t the mere telling of story, it’s the intentional design of story structure, attributes and elements that conjure emotion, drive inclusion and lead with empathy,” Miri has observed.
Telling B2B technology marketing stories and creating relationships that add value can also be key in new approaches to B2B marketing, according to Carla Piñyero Sublett, senior vice president and chief marketing officer at IBM.
“Since the advent of ad tech, B2B marketers have lost their way,” Carla told Campaign Asia. “We forgot that our No. 1 responsibility is to create relationships and add value. That’s not going to happen by peppering LinkedIn inboxes, chasing with banner ads or flooding emails. I want to create more of a pull than a push by educating and inspiring customers through rich storytelling,” she added.
Take a deeper dive into Miri’s take on digital storytelling in my piece, “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX,” and for new ideas on infusing the best humanizing elements of storytelling into your marketing, the following articles we’ve published can also be a helpful starting point:
- Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results
- Your Guide to Effective Storytelling in B2B Content Marketing
- From Tech to Human: Three Post Pandemic B2B Marketing Trends
- 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
5 — From A Single Stone To Mount Everest
American folk music icon Pete Seeger for many decades told a story about the power of a single grain of sand, which offers a lesson that applies just as much to digital marketing as to any important challenge in life.
“I honestly believe that the future is going to be millions of little things saving us,” Pete shared.
“I imagine a big seesaw, and one end of this seesaw is on the ground with a basket half-full of big rocks in it. The other end is up in the air. It’s got a basket one-quarter full of sand. And some of us got teaspoons, and we’re trying to fill up sand… One of these years, you’ll see that whole seesaw go zooop in the other direction. And people will say, ‘Gee, how did it happen so suddenly?’ Us and all our little teaspoons,” Pete observed.
B2B influencer marketing is also about the power of joining together individual voices to produce mighty outcomes that outweigh the sum of their individual parts.
B2B Marketing That’s More Than The Sum Of Its Influencer Ingredients
By using tiny digital touches to create enduring relationships, amplifying talent to drive meaningful change, feeding the need for unique content experiences with compelling storytelling, B2B marketers can turn their single teaspoon of marketing sand into efforts powerful enough to shape the world.
We hope you’ve enjoyed our look at the power of micro-scale marketing moves that together can make a monumental impact, and that you’ll incorporate some of the suggestions we’ve explored into your own 2022 B2B marketing efforts.
No matter how well you’re able to implement digital content both small and large, crafting award-winning B2B marketing takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to us today to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact appeared first on B2B Marketing Blog – TopRank®.
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Il Field Test Mode sugli iPhone: *3001#12345#*
Se si compone *3001#12345#* sulla tastiera di un iPhone e si preme l’icona di chiamata non parte una telefonata ma si ottiene il Field Test Mode: una modalità nascosta che permette di avere informazioni tecniche sulla propria connessione cellulare. Per uscire da questa modalità è sufficiente premere il tasto Home.
Normalmente questa modalità serve soltanto ai tecnici per fare analisi e diagnosi delle connessioni, ma può essere interessante da conoscere per curiosità e da far vedere per mostrare quante cose avvengono dietro le quinte in uno smartphone. Magari è anche un “trucchetto” carino per stupire gli amici.
I dati che compaiono sono molto criptici e, appunto, utili soltanto agli addetti ai lavori. Però ci sono sezioni abbastanza comprensibili anche per i non iniziati, come per esempio quella denominata Serving Cell Measurements, che fornisce informazioni sulla qualità del segnale cellulare, per esempio nelle voci Measured RSSI, Average RSRP e Average RSRQ, spiegati
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